Tuesday, September 15, 2009

MLB Baseball Tickets

Is your company a lucrative contract with online marketing? If yes, then you are not alone. To obtain the right customers at the location and recording their returns - and the profits - can be a problem. So, I'm always on the lookout for ways to demonstrate to profitable online strategies.

Last night when I saw the 2003 Baseball All-Star Home Run Derby and visited Major League Baseball on the website, I noticed. The league does a lot for the efficient search and achieve win targeted customers on the Internet at the same time make a profit.

In fact, I noticed a few lessons from Major League Baseball can be used to benefit the trust of its customers. Here are six of them:

Think Through Your Business Models

Free information and activities, but well thought out, revenue business model, is also obvious.

Lesson 1: Make your profit generators available.

MLB.com has a separate, prominent navigation menu charitable activities - MLB Shop, Tickets, Auctions, Subscriptions - which appears in the upper right corner on all pages where potential customers can not miss.

Importantly, each of which applies to the narrow focus on the interests of the visitors. For example, the shop sells baseball - and only baseball - items. This is easy to see from the slogan "For all of baseball."

Lesson 2: Sell subscriptions.

League generates revenue from various events subscriptions - video broadcasts, live audio broadcasts, archived clips, and fantasy games. It will also contribute to the door for repeat purchases and add-ins.

Lesson 3: Include advertisements.

Pop-ups and other Internet advertising is a fact of life without cost to users. Major League Baseball show the taste and intelligent implementation with their pop-under limit each visitor to a show. Banner advertising and sponsorships are also visible.

Development make profit Marketing

Lesson 4: The segment of visitors.

The league is a "hub and spoke" system, which visitors can choose their own interests. There is one general site (MLB.com), with links to various specialized websites. (stlouis.cardinals.mlb.com, etc.)

This portal approach helps segment visitors into specific interest groups. This is a win-win strategy. Visitors will find what they are looking for more goals and the League of its marketing activities.

Lesson 5: The challenge in this area.

Each "spoke" off MLB hub contains local content, which segments visitors regionally. League targets for products and services, respectively.

For example, the Cardinals team site includes detailed information for the Cardinals baseball events, tickets are at Busch Stadium in St. Louis game and auction related baseball.

Lesson 6: Offer tiered products.

MLB offers subscription services at many levels. In packaging fantasy games to encourage and to large bundles, they, the court, as well as repeated visits. The proposals also target customers according to interest level and budget.

There you have it - six hours in profitable target marketing of Major League Baseball.

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Sunday, January 29, 2006

Top Ten Reasons Why I Love Baseball

1. The Ultimate Challenge Hitting a round ball with a round bat. The feeling I would get when I hit the ball. Just think of a baby that is crying for food. When that baby gets her bottle the first thing you hear is that ahhhhh sound. Oh that ah. When I hit a ball perfectly I would have that ahhhhh. 2. I call it Contentment at a high level. I played all the time when I was a kid. Some of my favorite memories were from the diamond. When I hit two home runs in one game off the star pitcher form our High School team. I rounded the bases in full view of our High School coach. I was glowing. When I hit a game ending home run off Jay Klein. He thought I could only hit singles. Rounding the bases of redemption was a another special moment for me. When I broke up two no hitters from the star, city league pitcher. I felt like I had made the grade, and that was awesome. 3. Easy watching I can sit in my favorite chair and root for Derek Jeter to hit one up the gap. Holding my breath with every pitch delivered to him. Or, I can sit and read the paper and view the events of the game through the corner of my eye. Either way is ok with me. 4. I am amazed by what Babe Ruth and Lou Gehrig accomplished in their careers. I look at old film footage, or read about either The Babe or Larripin Lou and always feel awed by the big numbers they both put on the board. From home runs to RBIs to batting average to runs scored, Babe Ruth and Lou Gehrig achieved over and over again. 5. Double my pleasure. I could play baseball and get a tan at the same time. 6. My sons played and my daughter still plays. I have had the pleasure of sharing joyous moments with my children. Times that I will not forget. Like when my daughter got the game winning hit against Fair Lawn High School last year. We won 1-0. I was jumping up and down. I was so excited. I was so happy she delivered. 7. I love all of the statistics. Did you ever see so many stats? Runs, RBIs, hits, doubles, triples, home runs, stolen bases etc... Comparing eras, or comparing players. Duos like Babe Ruth and Lou Gehrig – how do they stack up against other twosomes. Who had the highest batting average in a three or four or five year stint? So many statistics to choose form. It is endless. 8. A place to excel I loved taking a hit away from the batter. I felt great stealing a base. Why is it that stealing is bad except in baseball? My satisfaction was heightened by a solid hit. This was the best. Ahhhh. I especially felt great rounding the bases after hitting a homer. I think I know how Babe Ruth felt when he whacked one. 9. My favorite team is the Yankees. Of all the teams I root for in all the professional sports I watch the Yankees are the only team that wins on a fairly regular basis. All my other teams usually lose. It feels good when my team wins. 10. I love the stories. Like the story Mickey Mantle tells of the time when he first joined the Yankees. He was not hitting well. His confidence was dwindling. After days of desperation he called his father when he was playing near Oklahoma. Mickey Mantle was hoping his father would give him a pep talk. But when Muck Mantle got to the hotel room where Mickey and the New York Yankees were staying. Muck did not give his son a pep talk. He did the opposite. Mickey’s father told Mickey that he was there to pick up his son and bring him home. Mickey’s father said that he did not know he raised a quitter. Mickey Mantle got the message. He started to hit after his father left. He attributes that meeting with his father as a turning point in his career. I have heard Mickey Mantle tell that story a few times on tape or live. Whenever I hear him tell it I am moved by Mickey’s love for his father. 11. It is just the greatest game.

Traditional Wooden Baseball Bats

Wood baseball bats are available for all leagues and levels. Some believe wood baseball bats embody the art or the poetry of baseball. Precision crafted wood bats are replete with the spine-tingling crack of a home run or the splintered remains of wooden warrior that drilled its last base hit. Though aluminum or alloy bats outnumber wood bats in the non-professional leagues, many players feel a kinship with the natural wood and when using them, feel like they’re walking in the footsteps of baseball greats like Babe Ruth or Derek Jeter. When selecting a wood bat you should carefully hold the handle. Ensure the shape and form work for your grip and batting style. Also make sure the length/ weight ratio is appropriate for your size. Wood bats are carved from mostly maple or ash woods. Wood grains vary greatly in quality. Like furniture dealers, wood bat manufacturers can select from a plethora of wood qualities. The higher quality wood bats strive for hardness, strength, and density without being too heavy. Many claim that maple bats achieve this crucial balance. Maple baseball bats are among the most popular choices, with ash being its biggest competitor. Maple wood is endowed with a tight grain that offers many of the qualities suited for smacking a baseball. The finer the grade of maple, the more expensive the bat, so remember to ask about the wood grain. Factors to consider when purchasing a maple bat, like other bats, are weight, length, and grip. Additionally, many players take advantage of the swing-empowering benefits of owning a maple baseball bat. Serious batters in the non-professional leagues, or who have major league aspirations, will often practice with a maple bat instead of an aluminum bat. The sweet spot is more precise and wood bats are solid so they weigh more. After practicing with a wood bat, come game time, your aluminum bat swing will be much more dangerous.

A Look At Youth Baseball Bats

When selecting youth baseball bats it is important to consider the bat’s length, weight, barrel width, and league requirements. While wood bats are available, most people select aluminum or cutting-edge alloy bats for youth baseball. A general rule is to select the lightest bat for its length in order to maximize swing power. Lighter bats are more expensive, while heavier bats are usually thicker and made from a cheaper-grade aluminum. Longer youth baseball bats arm the player with more plate coverage, but they also weigh more. Shorter bats are faster but may force the batter to crowd the plate in order to reach the outside edge of the strike zone. Also consider the size of the barrel. A larger barrel wields more power and has a bigger sweet spot, yet the larger barrel requires more mass, and so it is heavier. Often selecting a bat is an imperfect science because you can’t really hit a ball in a store, or even really swing the bat for that matter. You might even try going out to a local baseball practice or batting cage. Then you can try many different bats, actually making contact with the ball, and get a much more accurate picture of what bat works for your son or daughter. Little League baseball bats should not be more than 33 inches long or more than 2 1/4 inches in diameter at the barrel. Little League baseball bats should be taped around the handle and up 10 inches. Bats are measured in inches for length and ounces for weight. Minus numbers are used to show a bat’s measurements. For example, if a bat is 33 inches long and has a (-10) rating, that means the bat weighs 23 ounces. So the higher the negative number than the lighter the bat is for its length.

My Top Ten Favorite Baseball Movies

My top ten baseball movies consist of five movies on the list. There have been many movies with a baseball theme that I have liked, but there are only five I have loved. I will get to them soon. Some of the ones I have liked are “Bull Durham” with Kevin Costner, a light hearted tale about a minor league season in North Carolina and the characters on and around that team. “Bang The Drum Slowly” with Robert DeNiro, “Cobb” with Tommy Lee Jones, “Fear Strikes Out,” “Eight Men Out,” “A League of Their Own,” “Major League,” and “Rookie of the Year.” One thing that my favorites have in common is that I have been moved to tears. For similar and different reasons, I have been inspired or moved by some of the following scenes. Field of Dreams with Kevin Costner and James Earl Jones. When I think about this movie I always think how corny it was. Come on – Cut down a corn field to create a baseball field. I have seen this movie approximately 15 times. It is the only movie I have seen in my adult life twice in the theaters. The scene that is so moving for me is when Kevin Costner asks his father to play catch. He is so awkward in his asking. He is so delighted when his father says “sure.” I melt whenever I see this scene. The Rookie with Dennis Quaid How does a man in his late 30’s leave his family and start playing baseball in the minor leagues. He is fulfilling a dream. There are a couple of scenes in the movie that lead to a most uplifting moment. While playing in the minor leagues in the Tampa Bay organization Dennis Quaid (Playing pitcher Jim Morris) thinks he may have made a mistake by leaving his family to pursue a dumb dream. He is in anguish. He is not making any money pitching in the minors while his family is suffering at home with very little money coming into the house. Finally, after vacillating between playing baseball and going back to his wife to make a constant living he sees one of his teammates and asks him. “Do you know what we are going to do today?” His teammate looks puzzled. Dennis responds to his own question. “We are going to play baseball today.” With a big grin on his face Dennis captures the joy of playing baseball. I loved it. The Natural with Robert Redford The music in this flick was superb. Good versus evil. Robert Redford comes out of the hospital to play in the most important game of the year. As corny as this movie was I loved the scene at the end of the movie when he hits the ball into the lights and a shower of sparkling flashes illuminate the screen. I can still hear the music from that part of the movie, as he circles the bases. I get chills whenever I see this part of the film. Pride of The Yankees with Gary Cooper and Teresa Wright One of my all time favorite movies. One of my all time favorite players, Lou Gehrig, is played on the screen so superbly by Gary Cooper. The scene that gets to me every time is when Lou goes to see the doctor at the hospital because he feels a nagging injury not healing. As his wife nervously waits in the waiting room, Lou is examined and then given the fatal news of his illness. He is greeted by his wife as he leaves the examination room. She then asks him how it went. They embrace and he tells her its a little bump or bruise. She seems to know without him telling her that this is serious. Oh my. I melt every time. Baseball by Ken Burns Can you believe 18 hours of baseball footage? Still pictures from the 19th century. Babe Ruth, Ted Williams, Jackie Robinson, Hank Aaron, Willie Mays,Mickey Mantle, and Lou Gehrig. Highlights on film. Dead ball era. Modern day. Pitchers, hitters. This movie had it all. The pictures were spectacular. There were so many stories that were told. I was amazed. Ken Burns commitment to get this movie done is what moved me. So there you have it. I cannot thank the people ENOUGH that made these movies. I have been moved just writing about this.

A Brief History Of The Baseball Glove

Baseball has long been praised as America's favorite pastime. Baseball gloves have been used for nearly as long as the baseball game has existed are a very integral part of the sport. The first baseball gloves were used in the 1870s and are very different from the baseball gloves we use today. Prior to the late 1800's, the sport of baseball was much more rugged than what we are accustomed to today; players were expected to catch or knock the ball with no protection. One can only imagine the injuries sustained from this practice. Early baseball gloves were fairly simple as compared to today's standards. The basic idea was to create a glove that would pad and protect the players' hands and provide a cushion for catching the ball. Surprisingly, the first gloves were designed so the player could knock the ball to the ground and not necessarily catch it. History's first baseball gloves were made from pieces of leather sewn together to fit over a player's hand. Not nearly as padded, thick or advanced style-wise, early baseball gloves are on display at many sport and baseball museums across the country. The first players to use baseball gloves were often taunted and teased as being "too soft" or "sissies" because they did not want to catch the ball with their bare hands. It is difficult to understand the resistance and fun-poking of the late 19th century since baseball gloves are a standard item used in modern games. Eventually, however, the use of baseball gloves became more accepted and a safety standard in the sport. The history of baseball gloves is a colorful one with many advances in comfort and safety. The evolution of baseball gloves has helped to shape the game and many cannot imagine the sport without them.

An Introduction To Baseball Bats

Whether you enjoy the crack of wood or the ping of aluminum, baseball bats are designed for players ranging from Little Leaguers to professionals. Baseball bats are crafted out of specialized woods, composites or alloys, and aluminum, depending on the league. Bats can be forged out of various woods, ash and maple being the most popular. Baseball bats are available in different barrel sizes and lengths. Little League, Senior League, and college level baseball bats vary and have to be within certain measurement parameters, depending on the league. Since the introduction of aluminum bats, a controversy has raged over whether metal or wood is superior; the current view seems to be that metal bats outperform wooden bats. Some research reveals that aluminum bats smack the ball faster because they are hollow, therefore lighter to swing. Softball, Little League, Senior League, and college baseball bats are primarily aluminum, but as the level advances to professional, wood bats are mandatory. Many believe that aluminum and composite bats pose a danger to advanced players due to the fierceness of the rebound off the bat, which gives players (especially pitchers) less reaction time. Many players prefer the classic feel of a wood bat. They assert that wood bats are equal to their metallic counterparts, if not better. Others prefer the quickness of an aluminum bat. Regardless of a bat’s composition, all bats have a “sweet spot.” This special spot is located on the upper-mid section of a bat and punches the ball with the most power. Many players select a bat based solely on the size of the sweet spot. To find the right bat, consider which league it is designed for; the length, weight, and circumference of the barrel; and your price range. Remember that wood bats usually weigh more because they are solid and designed to withstand snapping. Aluminum bats are hollow, do not break, and are quicker than wood bats.

Unusual Baseball Statistics

Statistics - I love ‘em I have been fascinated by some of the statistics that have been amassed by some of the major leaguers. Viewing some players numbers has amazed me. My Baseball memorabilia are these amazing stats. Here are a few achievements I thought might interest you. Rogers Hornsby From 1921 to 1925 he batted 2679 times - He hit safely 1078 times And averaged .402 during this five year run. Not too shabby From ages 36 to 41 - his final six years in the Majors he batted 350 times total Hit safely 105 times and fell 70 hits short of 3000 hits for his career. Maybe he could have planned better Lou Gehrig From 1930 to 1934 he drove in 813 runs An average of 162 RBIs per year - Enough said The man was a run producing machine Ty Cobb He had 1937 RBIs in his career He never hit more than 12 home runs in a single year Seven times he knocked in over 100 runs Runs Batted In These following stats are based on a per game basis Here are a few of the highest numbers As you can see - no one player averaged one run per game Lou Gehrig .921 Hank Greenburg .915 Joe Dimaggio .885 Jimmy Foxx .859 Hey where’s The Babe? These RBIs are based on a per at bat basis Here are some of the highest Babe Ruth .263 Lou Gehrig .249 Hank Greenburg .249 I hope you enjoyed these unusual stats.

Top Ten Things I Would Like To See Regarding Baseball

1. Put the designated hitter in the National League or remove the DH in the American League. Let’s create some uniformity. 2. Re: Ground Rules or Grounds Rules or Grounds Rule – Not Grounds Round If, in the opinion of the umpire. I know I know, some of you do not like opinions, especially by umpires. But the umpire thinks that Derek Jeter should score on a well hit ball by Alex Rodriguez. Derek Jeter may have been running on the pitch. Whatever. The umpire thinks that Derek should score even though the ball went into the stands or a fan touched the ball. Let the man score already. Do not send him back to third base. 3. Food and drink at the ball park costing less than a mortgage payment. I suggest having a special night where people can eat at ½ the regular price for a hot dog, all other foods and drink. 4. Babe Ruth, Lou Gehrig, Joe Dimaggio, Mickey Mantle, Yogi Berra, Derek Jeter, Tony Lazzeri, Graig Nettles and Bill Dickey play as a team. Today. So what if I am a little wacky. 5. The plastic bag liner that is used in the Metrodome is torn down and replaced with Saran Wrap. For no good reason, except to see how it would look. 6. All stadiums with domes. In case I am at a game and it starts to rain or the weather gets too cold. Hey close the roof. 7. Mel Allen is announcing games again. 8. People that at one time loved baseball. Now because of a strike, or steroids, or corked bats or exorbitant salaries, or whatever issue they had with the game turned away from baseball. They rekindle their love for the game and have some baseball fun. 9. My daughter (she plays softball) bats over .600 this year. 10. Your team wins.

More Baseball Quotes

I love what prominent baseball people have to say about the great ballplayers. They seem to eloquently capture what we are thinking. "It was his solemn duty to catch a ball that wasn't in the stands." - Monte Irvin (Newark Eagles OF, May 6, 1981), on Willie Mays "Maybe they should see if his body is corked." - Howard 'Hojo' Johnson (NY Mets), on Bo Jackson, from Sports Illustrated, October 19, 1986 "When he took BP everybody would kind of stop what they were doing and watch." - Jim Kaat, former pitcher, on Mickey Mantle "I played with him for nine years and marveled at how hard he hit and how fast he ran. How can anyone ever forget the catch he made on Gil Hodges' line drive to save Don Larsen's perfect game?" - Tony Kubek, former shortstop, on Mickey Mantle "A life is not important except in the impact it has on other lives." - Jackie Robinson "Having Willie Stargell on your ball club is like having a diamond ring on your finger." Chuck Tanner "Ted Williams was the greatest hitter I ever saw, but (Joe) DiMaggio was the greatest all around player." Bob Feller "No one hit home runs the way Babe (Ruth) did. They were something special. They were like homing pigeons. The ball would leave the bat, pause briefly, suddenly gain its bearings, then take off for the stands." Lefty Gomez "When Neil Armstong first set foot on the moon, he and all the space scientists were puzzled by an unidentifiable white object. I knew immediately what it was. That was a home run ball hit off me in 1933 by Jimmie Foxx." Lefty Gomez "Every time Johnny Bench throws, everybody in baseball drools." - Harry Dalton "He (Babe Ruth) hits a ball harder and further than any man I ever saw." - Bill Dickey "He (Lou Gehrig) just went out and did his job every day." Bill Dickey "He gets better every year, that's what's remarkable about him. Some guys are good and stay good. Some guys are good and get better. He reminds me of Kareem. Hubie Brown said that Kareem worked at the beginning of every season to improve some facet of his game. It's that way with the best, whatever the profession. That's the way this kid is." Ed Bradley on 60 Minutes - Talking about Derek Jeter "I think he was one of the greatest third basemen of all time. He had one of the sweetest swings I ever saw." - Teammate Johnny Logan on Eddie Mathews "How good was Stan Musial? He was good enough to take your breath away." - (1989) "When he (Maury Wills) runs, it's all downhill." Vin Scully Seeing what these writers, ballplayers and managers has to say about these players lights up the page for me. I can visualize these players on the field hitting home runs, running with arms outstretched to catch a ball or throwing out a would be base runner trying to steal a base. This is my baseball memorabilia.

Baseball Quotes

I love what prominent baseball people have to say about the great ballplayers. They seem to eloquently capture what we are thinking. "It was his solemn duty to catch a ball that wasn't in the stands." - Monte Irvin (Newark Eagles OF, May 6, 1981), on Willie Mays "Maybe they should see if his body is corked." - Howard 'Hojo' Johnson (NY Mets), on Bo Jackson, from Sports Illustrated, October 19, 1986 "When he took BP everybody would kind of stop what they were doing and watch." - Jim Kaat, former pitcher, on Mickey Mantle "I played with him for nine years and marveled at how hard he hit and how fast he ran. How can anyone ever forget the catch he made on Gil Hodges' line drive to save Don Larsen's perfect game?" - Tony Kubek, former shortstop, on Mickey Mantle "A life is not important except in the impact it has on other lives." - Jackie Robinson "Having Willie Stargell on your ball club is like having a diamond ring on your finger." Chuck Tanner "Ted Williams was the greatest hitter I ever saw, but (Joe) DiMaggio was the greatest all around player." Bob Feller "No one hit home runs the way Babe (Ruth) did. They were something special. They were like homing pigeons. The ball would leave the bat, pause briefly, suddenly gain its bearings, then take off for the stands." Lefty Gomez "When Neil Armstong first set foot on the moon, he and all the space scientists were puzzled by an unidentifiable white object. I knew immediately what it was. That was a home run ball hit off me in 1933 by Jimmie Foxx." Lefty Gomez "Every time Johnny Bench throws, everybody in baseball drools." - Harry Dalton "He (Babe Ruth) hits a ball harder and further than any man I ever saw." - Bill Dickey "He (Lou Gehrig) just went out and did his job every day." Bill Dickey "He gets better every year, that's what's remarkable about him. Some guys are good and stay good. Some guys are good and get better. He reminds me of Kareem. Hubie Brown said that Kareem worked at the beginning of every season to improve some facet of his game. It's that way with the best, whatever the profession. That's the way this kid is." Ed Bradley on 60 Minutes - Talking about Derek Jeter "I think he was one of the greatest third basemen of all time. He had one of the sweetest swings I ever saw." - Teammate Johnny Logan on Eddie Mathews "How good was Stan Musial? He was good enough to take your breath away." - (1989) Vin Scully "When he (Maury Wills) runs, it's all downhill." Vin Scully Seeing what these writers, ballplayers and managers has to say about these players lights up the page for me. I can visualize these players on the field hitting home runs, running with arms outstretched to catch a ball or throwing out a would be base runner trying to steal a base. This is my baseball memorabilia.